“People who are most affected by the war on drugs have the ability to be the first to operationalize businesses in the cannabis market, now that it’s legal,” declared Biko’s founder & CEO, Timeka Drew at the recent Benzinga Cannabis Capital Conference in Miami.
Having witnessed the damaging impact of drug policies on communities across the nation, particularly in New York, Drew advocates for these communities to play an active role in the blossoming cannabis industry.
Yet, he acknowledges the considerable challenges. “One of the things that these businesses have trouble with is getting marketing out, getting people to understand and know who they are,” she shared.
Drawing from her own experience, Drew added, “If they want to launch brands, sometimes it can be really difficult to get the word out and to network with people who also have licenses.” Amidst an ever-growing sea of cannabis businesses, those affected by the war on drugs might struggle to find their footing.
Drew painted a clear image of the cannabis industry’s hurdles, particularly for those communities most impacted by drug policies.
“People most affected by the War on Drugs have to have the ability to be the first to operationalize businesses in the #cannabis market now that it’s legal”
– Biko’s Timeka Drew at the @Benzinga Conference
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